The Unexpected Can
Have Real Bite.
A rubber ducky on the cover of a brochure for one of the country’s leading Dental Practice Consultants? Surprising? Yes. Silly? No. You see, it gets right to the point.
No two dental practices come from the same mold. Each has its own personality. That’s why cookie-cutter positioning is not smiled upon. Effective marketing is about capturing, not copying.
In collaboration with Carol Paige of PRN Consulting, we have created many brand-
ing strategies for dental practices. The common denominator? Each brand is unique
and springs from spirit of the Practice.